The Laws of Influence
Brian Farkas
The Way of Data
You can’t improve what you don’t measure, so we measure everything and improve nothing.
The Corporate Condition
The deck is complete when no one reads it.
The Way of Data
We A/B test to prove what the gut already knew.
The Illusion of Control
Hope is the hidden dependency.
The Product Abyss
What once was a pilot becomes a platform.
The Mirage of the User
User research: where the answers surprise no one and change nothing.
The Corporate Condition
You can’t spell ‘cross-functional’ without ‘conflict.’
The Corporate Condition
Everyone wants a roadmap until they realize what’s on it.
The Illusion of Control
You can't scope creep the undefined.
The Gospel of Agile Hypocrisy
Velocity is just vibes.
The Laws of Influence