The Mirage of the User
If you don’t know who the user is, it’s probably you.
When the “user” feels conveniently familiar, it may not be research. It may be projection.
Finding meaning between user need and stakeholder demand.
When the “user” feels conveniently familiar, it may not be research. It may be projection.
When clarity is difficult, vagueness feels safe. A reflection on measurement, avoidance, and the comfort of ambiguity.
Velocity promises speed. Visibility promises safety. Together, they promise neither.
Ambition builds products. Unmoderated ambition builds jungles. A reflection on growth, optimism, and the conversations we avoid.
Estimation creates comfort, not certainty. A reflection on how numbers fill the void left by undefined problems.