No metric is good or bad, only misinterpreted.
Numbers don’t speak; they echo. A reflection on how metrics become meaning and how meaning gets lost when we mistake reflection for reality.
Every number tells a story. Most of us stop at the headline.
The Moment of Inspiration
Metrics always start with good intentions.
We measure to learn, to validate, to find the truth beneath intuition.
But metrics rarely live in isolation. They travel through decks, through meetings, through executives with different goals and half-heard context.
Somewhere along the way, “signal” becomes “story.”
“Data” becomes “decision.”
And the truth, quiet, nuanced, inconvenient, gets left behind.