Ship, learn, forget, repeat.
Progress feels linear, but product work is lunar. A reflection on cycles of delivery, the lessons we don’t retain, and the quiet acceptance that forgetting is part of moving forward.
The cycle continues not because we fail, but because we begin again.
The Moment of Inspiration
It began, as many releases do, with optimism.
A new launch.
New learnings.
New retrospectives full of promise: “Next time, we’ll do it differently.”
Weeks later, another sprint. Another release.
Different work, same story.
The same blockers, the same debates, the same lessons rediscovered as revelation.